Food product development and formulation services for CPG brands and manufacturers.

New Food Product Development

Turning Your Product Vision into Market-Ready Success

Looking to develop a new food product, refine an existing formulation, or create a unique product to strengthen your brand presence? Our expert contract Research and Development team specializes in end-to-end food product development, helping you bring innovative, consumer-focused products to market with confidence.

At Mesh Food Labs, we work closely with you to design and formulate customized food solutions aligned with your business goals and target audience. Our team combines technical expertise with deep knowledge of current food industry trends, ensuring your product meets modern consumer expectations for taste, nutrition, and quality.

We support food manufacturers and brands with:

New product formulation and concept development

Product reformulation to meet health, taste, or regulatory requirements

Cost optimization and feasibility analysis

Assistance with product specifications, compliance, and certification processes

From idea to commercialization, we deliver innovative, scalable, and market-ready food products designed to succeed in an ever-evolving food landscape.

The goal is simple: make the product you imagined, then make it manufacturable.

Our Food Product Development Services for CPG Brands & Manufacturers

End-to-end services built for competitive markets.

We deliver food product development solutions for CPG brands, food manufacturers, and startups looking to launch, expand, or optimize products. We deliver food product development solutions for CPG brands, food manufacturers, and startups looking to launch, expand, or optimize products. Our approach combines commercial viability, technical expertise, and consumer-driven innovation so your product succeeds from concept to commercialization.

New-to-Market Food Product Development

Bring a truly innovative food product to market with our new-to-the-world product development services. We help brands transform bold ideas into scalable, manufacturable products that stand apart in crowded retail and foodservice channels.

Our team supports:

Development of completely novel food and beverage concepts

Formulation using innovative or functional ingredients

Application of advanced processing technologies, including extrusion and emerging food manufacturing methods

Customized product development aligned with regulatory, cost, and scale-up requirements

This service is ideal for companies seeking market disruption, brand differentiation, and long-term IP-driven growth.

Line Extension, Reformulation & Product Optimization

Expand your existing portfolio or modernize current SKUs with our line extension and food reformulation services. We help CPG brands respond to evolving consumer demand while maximizing operational efficiency and profitability.

Our team supports:

New SKU development within existing product lines

Nutritional reformulation (low fat, reduced sodium, high fibre, clean label)

Development for specific dietary needs (gluten-free, dairy-free, vegan, allergen-friendly)

Sensory improvements including taste, texture, colour, and shelf stability

Packaging format changes and product feature enhancements

Cost reduction and margin optimization through ingredient and process refinement

This service enables brands to increase market share, extend product lifecycle, and remain competitive without reinventing core processes.

Competitive ("Me-Too") Product Development

For brands entering established categories, we offer competitive product development services that help you match market standards while optimizing quality, cost, and performance.

Our team supports:

Reverse formulation and benchmarking against existing market products

Use of proven processing methods and readily available ingredients

Optimization for scalability, supply chain efficiency, and pricing competitiveness

Industry-Driven Innovation with Commercial Focus

Every product we develop is guided by market intelligence, consumer trends, and regulatory considerations. We don’t just create food products—we engineer commercially viable CPG solutions designed for manufacturing scale, certification approval, and retail success.

What you walk away with

Prototype formulations and bench samples
Sensory and consumer feedback summaries
Shelf-life and stability plans
Scale-up parameters and tech transfer docs
Regulatory alignment and label guidance

Ready to build

Tell us the story you want to ship.

We will map a sprint plan that protects taste, meets claims, and survives scale.