Market intelligence and category whitespace analysis for food and beverage innovation.
DecodeVelocity.
Stop guessing. We provide the technical market intelligence required to find product-market fit before you enter the lab. High-resolution category mapping for ambitious food brands.
The Signal
vs Noise.
Traditional market research is too slow for R&D. We synthesize real-time retail data, consumer sentiment, and technical feasibility into a single lens of opportunity.
Acceleration in plant-based functional hydration.
Category density in premium energy bars.
Rising demand for clean-label preservatives.
New HFSS guidelines impacting sweet categories.
Intelligence that scales with your ambition.
Category Landscape
We map the entire competitive ecosystem, identifying not just who is winning, but why they are winning. We decode the sensory and nutritional benchmarks of the category leaders.
- Volume vs Value mapping
- Competitor sensory profiling
- Pricing strategy audits
Consumer Archetypes
Moving beyond demographics, we identify the 'jobs-to-be-done' for your target audience. We map the friction points in current consumption habits.
- Usage occasion mapping
- Pain point identification
- Unmet nutritional needs
Whitespace Engine
Our proprietary framework for finding the 'gaps' in the market. We intersect category trends, technical feasibility, and consumer desire to find your winning territory.
- Ingredient whitespace
- Format innovation
- Claim opportunity mapping
Velocity Forecasting
We don't just look at where the market is; we predict where it's going. We analyze early-adopter signals to forecast mass-market adoption.
- Trend cycle analysis
- Adjacent category spillover
- Future-proof formulation
The Value of Evidence-Led Market Analysis in Food R&D
In the rapidly evolving food and beverage landscape, the cost of failure is high. Launching a product based on gut feel or lagging market reports is a strategy for parity, not market leadership. At Mesh Food Labs, we bridge the gap between marketing insights and technical formulation.
Our market analysis services go deeper than standard demographic data. We analyze the chemical and sensory makeup of category leaders, the regulatory hurdles of emerging ingredients, and the supply chain realities of innovative formats. This is 360-degree intelligence designed specifically for the lab.
CPG Trend Forecasting
We track macro and micro trends across global markets to identify what's next. From the rise of adaptogens to the evolution of sugar reduction, we help you skate to where the puck is going.
Whitespace Identification
We map the competitive landscape to find the unmet needs. Whether it's a sensory gap (e.g., a better-tasting plant-based protein) or a functional gap (e.g., a stable, clean-label preservative system), we find your territory.
Consumer Behavior Decoding
Understanding 'why' people buy is critical for formulation. We map consumption occasions, format preferences, and pricing elasticity to ensure your product fits into the consumer's lifestyle.
Regulatory Intelligence
Market analysis is incomplete without regulatory context. We assess the claim potential and compliance risks of your innovation targets before you start development.
Proven Results
Selected Analysis Outcomes
Technical wins in pricing strategy, competitor auditing, and trend forecasting that demonstrate our expertise in market intelligence.
Category-wide price elasticity mapping
Identified optimal pricing tiers and premium triggers for a new functional beverage line launch.
Competitor ingredient audit
Analyzed formulation strategies of the top 10 category players to identify underserved clean-label gaps.
Consumer flavor trend forecasting
Predicted the rise of specific botanical and adaptogenic pairings 12 months before the mass-market surge.
Common Questions
Analysis FAQ
Ready to decode?
Let's map your category and identify your winning whitespace. Our audits typically deliver within 10 business days.