Food product discovery and concept validation for food and beverage innovation teams.
SynthesizeCertainty.
We run high-velocity discovery sprints for food teams who need evidence before formulation. We turn category noise into formulation clarity.
The Discovery Canvas
A multidimensional framework to align your team, your brand, and the lab before a single gram is weighed.
Hover or tap a node to explore the R&D lenses.
A three-part discovery sprint.
Signal scan
Category trends, whitespace, and consumption shifts.
Primary Outcomes
Concept shaping
Positioning, claims, and the sensory promise.
Primary Outcomes
Feasibility proof
Reality checks on cost, ingredient systems, and scale.
Primary Outcomes
Certainty is
measurable.
We don't leave discovery to "gut feel." Every sprint is measured against five critical signals that define market and technical readiness.
Proven Results
Selected Discovery Outcomes
Technical wins across category mapping, feasibility validation, and concept benchmarking that demonstrate our ability to de-risk food innovation.
Identifying white space in functional snacks
Developed a category-first nutrient-dense bites range based on multi-lens market gap analysis.
Successful concept-to-bench translation
Validated a complex beverage concept through rapid iterative prototyping and sensory calibration.
Consumer-aligned flavor profiles
Mapped regional taste preferences to a new global condiment launch, ensuring high trial intent.
Common Questions
Discovery FAQ
Ready to discover?
Let's turn your concept signals into a formulation-ready roadmap. Sprints typically start within 14 days of scope.